For designers 2–3 years in who are done winging it.Interior designers: your design work is great.
Your business is the problem.
You're two or three years in. The work is good. But the money isn't reflecting it, the right clients aren't finding you, and nothing is running on a real system.
Design for Success fixes the business side of your design practice. 12 weeks. 1:1. No generic frameworks.
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25+ years in interior design | Christie's London trained | 15 years teaching Business & Economics | 6,000+ YouTube subscribers | Clients across UK, US, Asia-Pacific, middle east & europeDoes this sound like you?
You're busy but not profitable
Your calendar is full. Your bank account doesn't reflect it. You're discounting to win jobs, underquoting because you're not sure what to charge, and watching projects drag on well past the point where you stopped making money on them.
01Every project starts from scratch
There's no real system. Onboarding looks different every time. Proposals take hours. Client communication is reactive, not managed. You're doing the same thinking over and over. Just for different people. Because nothing is documented or repeatable.
02You don't know what kind of business you're building
You're taking clients who aren't right for you because you can't afford to say no. You don't have a clear niche, a clear offer, or a clear picture of what this business looks like in three years. You're in it. But you're not steering it.
03None of this means you're doing it wrong. It means nobody taught you the business side. That's exactly what Design for Success is for.
Why designers work with me
I'm not a business coach who read a book about interior design. I've lived it. 25 years across Australia and Hong Kong, running my own practice, representing international design brands, building client relationships from the ground up.
I also spent 15 years teaching Business and Economics. So when I say I can explain pricing strategy, financial literacy, and how to build a system that actually holds in both directions. I've done it and I know how to teach it.
What makes Design for Success different is the 360-degree approach. Most programs pick one lane: branding, or systems, or mindset. I don't. Because your business needs all of it, and it needs it to work together.
The four things you get that you won't find anywhere else:
01-
Business strategy and financial literacy, from someone with an economics degree who has run an actual studio
02-
Skill development and AI integration: practical tools, not theory
03-
Brand building that goes beyond social media
04-
Real design experience. I built the business I wish someone had shown me how to build.
Now I help you build yours.
12 weeks. 1:1. Your business, built properly.The program that fixes the business side of your design practice
Design for Success is a private coaching program for established interior designers who are done winging it. Over 12 weeks, we work through every part of your business — strategy, brand, systems, pricing, and the AI tools that make all of it run — and build it out together in real time, using your actual numbers and your actual clients.
No pre-recorded modules. No group calls. No generic frameworks that don't fit your studio.
strategic change for interior design businessesThe six frameworks you'll work through:
Prospect to Project Cycle
A complete client lifecycle system covering every stage from first inquiry to final invoice. Stop starting from scratch.
The W.H.O. System
Get clear on your brand from the inside out. Who you are, how you show up, and what you uniquely own in the market.
The Brand Bank
Your brand and copy assets, built and organised so you never stare at a blank page again.
The 3S Formula
Build the Skills, Strategy, and Systems that hold a profitable studio together — and learn why the order matters.
The Studio Site
A premium, client-ready website built on Squarespace, or a full rewrite of what you already have. You'll know how to update it confidently yourself, and you'll have a blog strategy that drives SEO and positions you as the expert in your field. No more DIY-looking websites that undercut your work before a client even contacts you.
The Studio OS
No more guessing what to do next. You'll have a documented strategy, a business that runs on systems, and the confidence to make decisions without second-guessing every single one.
Get Personalised Help to Grow a Business That Fits Your Life
Attract dream clients who value your genius
Run projects that flow like silk
Build a business that's as gorgeous as your portfolio
Sounds like the upgrade your design business needs?
Your success blueprint includes:
Strategic systems that streamline your workflow
Client attraction methods that fill your pipeline
Profit-maximizing frameworks that boost your bottom line
Find out if Design for Success is right for you
Need something you can use today?
Prospect to Project
Not every designer is ready for a full coaching program. Start with the tools. Level up your communications from project start to end.
If you’ve ever felt like you’re constantly writing the same emails… or worse, avoiding client conversations altogether- you’re not alone.
Prospect to Project is more than just email templates.
It’s a complete communication system designed specifically for interior designers to:
Respond to new enquiries quickly and professionally
Set clear expectations from the start
Guide clients through each phase of the project
Protect your boundaries while still sounding warm and confident
Close out projects with ease (and even ask for testimonials)
Inside, you’ll find over 70+ pre-written emails with AI-enhanced prompts so you can personalise in seconds- no second-guessing, no blank screens, no awkward wording
Because beautiful design deserves equally thoughtful communication.
Let your process feel as polished as your portfolio.
Not ready to invest yet? Start here for freePractical, honest content for interior designers who are still figuring out the business side. No recycled advice.
Want more useful resources?
Well hello there!
I’m Joanne!
INTERIOR DESIGNER & COACH
I’m is an interior designer and business coach with 25+ years of experience across Hong Kong and Australia, trained at Christie's London, with 15 years teaching Business and Economics before founding Design Ink Co. I built my coaching practice the hard way, so my clients don't have to.
When I’m not working, I'm reading six books at once, cooking something elaborate, or being bossed around by my cavoodle.
Two ways to work with me. One goal: a business that actually works.
Path A
Ready for the full transformation? Design for Success is a 12-week 1:1 coaching program that rebuilds the business side of your design practice from the ground up
Path B
Need something right now? Browse the shop for tools you can put to work today
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